Thursday, September 14, 2017

DEFINE your MISSION statement? That is your VISION statement that defines who you are

I've certainly uncorked some momentum by observation.  From a chattie-like chickie to an absorbed absorption of knowledge.  A twist on words intentionally.  I was thinking the other day and didn't want to forget to express the concept ::... to follow in principle that you don't compete by crass demand nor unfair practices, the plight of the underdog or woman, driven by transparency and honesty with the desire to expose the truth, spotlight the unfairness, help others be even more remarkable then they already are.

If you can imagine, ten years ago, I wouldn't have been blogging.  What an inspiring concept when you think about it now.  To have been at the extreme very bottom as a technology emerges.  Let history be written by the authentic witnesses that remain.  [ With the largest cluster belonging to my crew, we inBETWEENers::... the tip of GenXers and the tail point of Baby Boomers > the more "unfortunate ones who become brilliant" is our LABEL as we create our own version of YUPPYdom because we beat to the same drum.

Did you run away?
Or cast it aside as mere ramblings?  Caught by the crafty TITLE that is getting better by honing my craft.

I can go back and insert here {{ reminder to self or blessed Virtual Assistant I so desperately need -> I should ask Amanda? }} to the very first blog I ever posted on social media.  It is somewhat unraveling and mostly uninspiring.

Until now ....
I've clearly been attempting to go back into my roots.  To determine perhaps a few secret ingredients I possess, that could be shared to either a) inspire someone to become really GREAT at sales, or b) someone who already is, or lastly, not less importantly c) someone or some company who want to plunk in their data and pop out the best candidate profile for your company based on the specific data that you feed it.

Gail forces blowing in
That's what I learned was what our team in Calgary called The Publisher of our magazine family.  That was long AFTER I survived an interview with this very charismatic, smart, classy lady.

The wisdom of the story teller, Donna
Ironic in two very distinct different settings, I worked for, with, and under a Donna.  At the very infancy of my sales career [ she was still the smoothest question asker, that made people felt safe, their best interests were at her heart, and that rang with sincerity.

Defined mission statement
I don't remember the conversation or really how it goes.  I simply recollect or few minute preps by these remarkable women had impacted on my life.

My resume tossed aside
went flipping and flying off of the gun metal inspired desk with the chrome edging [ now I know why I can't part with my similar war era file cabinet in that distinct matte green ].

This lady leaned forward
and looked me straight in the eye [ not the kind that you could awkwardly shift eye contact as though something like a passing plane flying up above outside the window caught your eye.

You were eye trapped
The worst moment of torture that anyone can be in.  It is a secret code of very strong women who have so many stereotypical bias they have to overcome, never mind squished between dominate forces like Baby Boomers and Millennials, being squeaked out and stomped on.

I can teach anyone to sell
is almost what it sounded like she told me.  But in between the dimness of memory and the spark recollection of a big ah-HA moment.  It wasn't that.  She said she didn't want to look at my resume, she wanted to get to know me as a person, in those lightening bolt moments that stretch into more minutes, I had not prepared in that way.  Talk about me? HUH?

I guess I haven't shut up since.
Thankfully, having a blog allow me the freedom to share knowledge and the reward as I grow the numbers faithfully, fearlessly and steady.  Because Gail taught me the numbers and then Donna showed me a more emotional sell technique.

Where one more slower and more thoughtfully projected
the other took most with overwhelming enthusiasm that made them want to just be around, get a boost just from a positive vibe.

The birth child of Gail, Donna, Donna & Donna
If it were possible, it would be a really cool thing to envelope some of the warm and fuzzy qualities that all the Donna had.  One was the most intense successful powerful smart lady I was really VERY fortunate to be taught to.

Advertising is science and don't let anyone let you think differently.  The justapox of that is some people are paying other people some really extraordinary amount of money just to extrapolate numbers from.

If you just take a look at how sophisticated the online forms are becoming, it is alarming.  We, as any many of us online folks are at risk to.  Thankfully, as a late bloomer in a new bloomer world, I was finding the need to absorb only what is necessary at any given time, in a hurry to obtain information that this Glutony by a decease that necessitates more and more information and learning.

Gail exercised my brain and established the love of numbers in my soul.  So, in answer and simmering anger at such evil and harmful writing, I recognize women who have impacted me and mostly in the love of numbers.

To that a-hole who was exposed and exited from Google speedily after his tirade that women were not as smart as men, therefore, that is why they don't do as well in the technology field.

My answer to that is:
hug your mathematical formulaes and your sophisticated algorithms.  Because it will be the story tellers and the story makers who will emerge as the super hero of today.

Create all the numbers you want and pocket them in the cloud
which will get bigger and bigger filled with useless information that nobody has the heart or the courage to turf anything anymore.

The arrogance of the engineering youth destroyed his ability to continue to learn.  He forgot his roots, ever so obviously.  Everyone starts at the bottom.

Watch the Bruce Lee documentary to be inspired
which at the core of his beliefs and some discounted teachings were:  be true to your own true self.

Be your own true self whether by brand or title
I think that brands cannot have accounts on social media that are not highlighted, blinking or colored differently on all the platforms.  Then we'll all become more adept at averting spamish, self promoting egotists.  Not that SPAM has always been a bad thing.  I remember the squeamish, sickening feeling when my mom tried so very hard to dress up SPAM for dinner, a really economical means, I'm sure, for feeding herself and four children, five she always said if she counted her husband as a kid.


Saturday, September 9, 2017

forecast the FORECAST numbers




How healthy are your numbers?
As in:  how intimately do your know your numbers?  

What numbers you say?
The ones that identify you.

I'm just a number you nag?
Nope, unique to you and nobody else.

Does your brain need exercising?
More than likely if your reaction is to break out in a sweat
imagining gosh-awful mathematics disciplined calculations.

Naw, these are your own.
Your online DNA, meaning unique singular identifier.  
Based on your numbers, which mingle with all other stats 
aligned and influenced and promoted and/or clicked.

Those are your numbers?
Yes, and even more.  The secret to numbers is 
to do flips and handstands ... around them, spinning them into circles.

Telling you the story
of who you truly are.  
As you are in control of your destiny
when your fingers fall on a keyboard relaxed.

You are attracted to and attracted by quality persons.
Is part of your main brand.
No maliciousness or callowness promoted.
More in motivation, inspiration and devoted supporters.


Friday, September 8, 2017

know the NUMBERS ........ UR numbers examined lately?



Maybe I've found my sweet spot

I've admitted to being a knowledge junkie, wearing it like a badge on most of my social media bios.  

Giving a tip here and there 
is something my readers ask for about social media, back in the day.  I was channeling sales speak and advice left and right, then injecting a blog here and there about what I was learning on social media as my online personality grew.

If I were to Google my name
it would fall on to likely my LINKED IN profile first, consistently always.  I do like to see where Google places me ::.... the first step in understanding your online audience with numbers.

KLOUT worthy of note
If you take a gander of your KLOUT Score these days, there are some really cool content sliding across your radar, so smoothly that it feels more like a natural, instinctive rational click.  A feather touch not a heavy punch.  If you pay attention to what is being shown to you, heed it.  Klout is providing brands a much bigger wallop than even they may have not have bargained for.  When Klout couldn't convince the money men [far less women, proportionately shallow] ... Klout continued to re-invent themselves.  I would imagine they read and watched the numbers, and hardly registering what it was telling them.  Lucky that they aren't afraid to try something new. ,,,...::->  copyright (c)

CHANCE is no accident
similar as LUCK being a blessing of sorts.
THOSE who make things happen
appear more like happenstance

You pay close attention
to what your numbers tell you.
Even if it is to watch numbers,
whether they rise or may fall.

CHANCE for fame+recognition
by degrees of authenticity in a world of disguise.
THOSE who take risks
by trial and separation.

Have the gift of raising softly
to the masses they resound and inspiration 
rebounding .....
To resonate, inspire, educate, and help others
is the battle cry.
That creates a rhythm nation of those that inspire

Are you one?
Why don't you know?
You may not be reading the real numbers
hidden by so much fluff.

Your championship concludes
when quality outweighs quantity.
The knack for clicking winners
whom others quickly drift
towards .......



Do you pay attention to what I post to the right?  The most being my blog total readership numbers.  I have been transparent about that.  I'm probably going to change my widget so that each blog is dated:   if a direct plagiarism discovery would to surface, proof of date of publication would be captured on my blog.

With the beauty of translation, how would one know if someone is merely translating your content and posting it as there own?

I would like to think of a fairy tale dream come true where initially someone was just copying and pasting my content in a new and different language other than English, would be infringing upon my (c) Copyright as the creator of what has been repackaged, erroneously claimed.  

Then perhaps by continually taking a look at numbers, I see what story they want to tell.  In this case Brazil, so proud and at the same down trodden by hosting the Rio Olympics.  Maybe I was attracted to the heart of the story:  people overcoming major obstacles, to create a dream, and hearts beating as one.  That was the true beauty of Brazil as my observation of anxiously looking for my Goddaughter's swim, to later discover she didn't make the cut [ as a Canadian record holder in Swimming whom nobody remembers or knows because of her teammates quick rise to fame:  that Penny girl, with the long last name or difficult one to spell.

Have a look at this website whom I profess to read regularly as it is listed to the right ->  I owe him a return email, and this shows procrastination at its BEST!!

SOCIAL MEDIA revisited FORECAST educated



I was wandering around social media, as I often do.  Living a country song in real life:  married to a Hunkster Hubster, my faithful companion Buddy [my Border Collie]; a productive week of sorts [battle my demon of "anxiety" caused by the realization that BULLYING is alive and well in some toxic corporate cultures that are so cloaked in manipulation and a play on words, causing it to be very difficult to prove::... EUREKA!  After a great deal of reading, researching on a potpourri of organizations, help associations, evaluations, discussions and distinguishable by authentication by psychologists, psychiatrists, therapists or medical practitioners ] they all basically agree that IF YOU THINK YOU ARE/HAVE BEEN BULLIED you likely are/have. ]

Take a look at this YouTube post by my content source favorite:  MASHABLE [which I reSHARE their content on Twitter faithfully, with never an acknow- ledgement of even a #RT never mind a #ThankYou hashtag on the feed.  Once, I had someone who was very observant that I tended to share @Mashable content consistently asked whether I belonged to Mashable.com or an affiliate of a compensated kind:  aka Brand Ambassador ].  



HEREIN is my comment, nestled among three really stupid ones ::... which makes me ponder if only gamers pay attention to Mashable.  Here I am a white, 50something, Canadian, Lady [how unique can one get on Social Media eh?] a solid follower of Mashable's since I can't remember when?  Likely, far at the beginning when I just grooved to the beat of their vibes from their posts:  unique, coolio, informative, positive or bizarre [pick your own perception of this really cool e-zine online!! ].  It is my intent to become a Brand Ambassador of sorts:  which usually include:


  1.  Informative, helpful, unique, inspiring, bizarre content under one umbrella
  2.  A cache of intellectually stimulating content
  3. Attractive to a distinct, talented crew of writers, assemblers and ensemble 
  4. Provides a wealth of information to sop up and absorb
  5. Has created a groove and a beat that resounds among a hipster or yuppy
  6. Is unrelated to race, country, politic, faith, color, educated or economics
  7. Has the gift of the spirit of sharing by creating share-friendly buzz
  8. Is more about the name "Mashable" than any singular contributor, artist, writer, innovator, video, mainstream oriented - NOT - material
  9. Eye catching wording or visuals, it begs to be clicked on 
  10.  Appeals to the curious, knowledge junkies, innovative, creative types.


Have a look with my comment after you take a look at the video link:





Brilliant!!  [ HEY! Who are the Bozos commenting here? ] I noticed the clear tribute to Hyatt which is signifying that this was "sponsored by" Hyatt ::.... which in social media terms means:  "PAID for by" .... I think that authenticity and credibility would go a far longer way if every Brand Ambassador, Blog, Website or Social Media Brand [ think:  instaGRAM as what I consider "the universal endorsement" social media site ] ::.... if it was REQUIRED to show in Profile that u are paid by a Brand 4 what U tweet or share.  


Another gem I uncovered while letting the content follow through on the headline after garnering a click:





It's no wonder the most prolific personalities or brands online are actively followed and sought.  There is so much abundance of information that allows you to discover a deeper insight to your own being by what attracts you and then ultimately you attract in kind.  





A giving bunch who belong to the inner sanctuary of the giving kind.  Not of financial means, more often abundance thin by monetary value but rich beyond imagination by having something in common:  helping others or helping the world become a better place.  

By observing your own stats with some sort of frequency, if not any kind of regularity, you can reach and get in touch with what others want to hear from you about.  Mine have been sitting there as plain as day or the sparkle of sunshine.  Understanding what it means is a great discovery.





Take a look at the numbers.  My consistent mass hails from Brazil.  Maybe a sign that this is the place where my soul aligns.  Or, if more pragmatic, objective observation is where you're inclined, the simple fact that Google's blogspot features easily translation, that removes restriction of reach by language distinction.




Brazil loves and keeps on giving the love to "Build a 30-60-90 Day Plan".  More instructional than philosophical, it lays out how to do just that.  Even to this day, Google is often my best online friend.  As it gets to know me, successful results abound.  Closer to what I have had in mind then my mind knew.




Taking a queue from my faithful crowd:  what is the content they most enjoy or find of value?  The ingredients to a successful sales path.  Less philosophizing and more educational.  You have a feel for what you are looking for whenever you are creating the content, the report, the analysis, the research, yet until you see it emerge does it create a spotlight.

I will proceed in the coming days on writing a more instructional blog on how to forecast accurately and consistently ::.... primarily geared towards the sales professional or those that aspire to be.


Thursday, August 31, 2017

A lifetime love affair






Publishing indeed!  
I just adore magazines the same as the way I loved figure skating ... a quick bond and a lifetime love affair.  



August 2017 biggest accomplishment
As August 2017 comes crashing to an abrupt and disastrous halt.   I've taken in some quality movies and series, primarily from HBO. 





 Not surprising that HBO leads the pack (with Netflix nipping at their heels).  Not only was HBO an early disruption to network television, they also proved that there was a sophisticated, educated, and most likely upper income situated, who would flock to quality programs.

No, they didn't just become a reseller, they created content.  It is befitting that their great Game of Thrones is leading the buzz both online and in conversations, dinners, viewing events.




I had taken a sabbatical in life.  Withdrawing unto myself, with a deep reflection on the past.  Ironically, the highest KLOUT ranking than I'd had since KLOUT reinvented itself, causing a free fall of early adopter scores by at least 15 points.

Lucky for many, online marketers don't look at authenticity reinforcement like KLOUT or KRED scores.  That has something that has always puzzled me.  Particularly in Canada:  because these scores establish true influence, define audiences and decipher appeal of a profile.  Just log in with ideally your Twitter handle, then add your Facebook page, your PINTEREST boards and instaGRAMs etc. to connect everything together in one full swoop.

I received a personal email from one of my first real online connections, Mike Lehr, a couple of days ago and struggled with a response.



My greatest accomplishment
in August was achieving the highest mark on Solitaire from my computer.  Talk about mental shut down or just turning off my "give a damn meter" completely.

Granted, the highest mark in Klout Score for about 8 years is remarkable.  What is more amazing is I probably have spent a lot less time online.  

The beacon was there but my cloudy mood wasn't seeing it.  Sunglasses towards life.  Muted, darkened and cloaked in disguise.  Dwelling on the has beens, the should haves in the twilight of life.




Mike made mention of the tag leading him to the conclusion that I write a lot about those of us in our 50s and plus.  It is a fairly closed society I would admit, but not an exclusive one by any means.

Leading the helm being born in 1961:  when, according to either Boom, Bust & Echo or The Popcorn Report, it was the worst year thus far to have lived in.

I started reading about demographics in the early 80s .... I know, that time of YuppyDOM and YuppyHOOD - the stamp of coolness presented in the being you represented.




I admit to being a Yuppy of that era.  I admit to having puffed up bangs and during the week wearing a ladies suit attempting to clamber up the chain of career, not unlike the baby turtles climbing over each other to attempt to escape the pail in which they hatched from their shell.

I do write to so many of us that were born in the middle of bomb shelters and a United States invasion.  Nuclear war seemed eminent between the US and Russia.  The authors of those events, the greatest politicians the world had ever seen:  a storybook tale, among a loving family, loyal brotherhood, beautiful wife and charisma telling stories of hope, pride, and human-kindness to all people of all colors.

One of the few things that Mike said that made me think again:  whether my 50s have been a disappointment?  Uncanny, that love, friendship, life & family have been some of the best I've been lucky enough to have.   It has been the worst in my career in equal proportions.  That is a very frustrating circumstance to be in.  



You have the war stories, can regale heroic accomplishments, awards and rewards but somehow sucked into this hole that, like the turtles is hard to climb out of.

Depression and mental health issues must be alarming for anyone 50 or older.  Unlike your elder Baby Boomer siblings who have glided to the opposite spectrum of life:  Semi retired by 55, kids all university educated (without the debt load) because you were parented by those from the great depression era and had faced huge obstacles to get to the other side:  optimism, reward, recognition, service, loyalty, dedication, beliefs.

In similar fashion, and dipping into my fascination with numbers, I wonder how much financial foresight they had to have by when in order to fulfill many of us others wildest dreams.




Some of us got on a treadmill and forgot what gave us joy.  Too caught up on just making it through another day.  The pressures to not just keep up in the Yuppy attitude:  comparison and competition drive our segment.  Where our children have become entitled and tenacious.  Like Yuppies, Millennials know what is going on in their world:  the threats, the competition, the need for education, striving to get ahead in a very large age group.  

I'm lingering around the 1960s and older who are nipped at the edge of Baby Boomers who had all the best opportunities.  Waiting and learning, we had to observe, ask a lot of question, and act as a sponge, embracing lessons from others' failures, rapt with attention to their climb into iconic status:  Steve Jobs, Michael Jackson (watch it on HBO right now), who are admired and respected, after many years of disappointment, disillusion, accusations, failure.



Steve Jobs and Michael Jackson, the ones before us:  Baby Boomers, taught us valuable lessons and a common understanding:  the higher the achievement, the more likelihood of opposition, targeting, slander, dishonesty, suffering, monetary loss.  

Survival is key
Surviving is a critical characteristic we in our 50s share.  We've faced so many obstacles and had to start over more than once.  Or, had to rethink our own perspective and outlook.  Maybe change how we view the world, banishing bitterness to deep hole of the past.



Rebound, rejoice, rejuvinate
we have the energy to realize we still have a lot of youth in us along with knowledge accumulated by failure or lack of luck.  We've exercised our energy to levels that our technology dependent youngsters have become so reliant on, the likelihood of them being able to read a traditional clock, nondigital form, is rare.  We grew up with the basics, started with the basics, and able to conjure up some pretty cool answers to solving a lot of problems.



Once again, we're faced with much greater of forces of life:  no longer just war, struggle for power, and financial supremacy, today you have to worry about safety, violence, terror, corruption, like never before.

Conditioned as survivors
YUP! We Yuppies can set the tone, raise the bar, lead by example on life's greatest lessons.  In style, polished, educated, ethical and poised as our parents and grandparents instilled in us, not simply taught us.