|Black & White Self-portrait wit glasses by Wix Photographer Juliette Jourdain|
"This above ALL: to thine own self be true."
~ William Shakespeare
LOL, I have to chuckle. I admit that I try a number of different online outlets or portals to connect and network. As I continue to explore, I extrapolate a lot of mistakes being made by a similar group of people.
It would appear as though the majority of marketers think that their prospective clients are dumb or tuned out. They think they are making the rules, when , in fact, they are breaking the rules. I thought of a few to get started to those who reach out to prospect for others to hire you as a social media expert.
Rule No. 1 Know your audience and what they are looking for
Rule No. 2 Lead by example
Rule No. 3 Ensure your follower to follow ratio is weighted by who is following you, not the other way around.
Rule No. 4 Try to get a few online influencers in your corner.
Rule No. 5 Be your own unique voice, don't try to say what you THINK others want to hear.
Rule No. 6 Be creative, be thought provoking, be visual
Rule No. 7 Don't try to build your acclaim by 3 degrees of separation
Rule No. 8 Do NOT plagiarize others' ideas and claim them as your own.
Rule No. 9 Give credit where credit is due
Rule No. 10 Say thank you, show gratitude, share appreciation
These rules can be expanded. I likely will. The main idea is to get started with the idea and then let things flow and the ideas evolve.
Rule No. 11 Test your ideas, check for traction, respond to interaction or reaction
Start at Rule No. 1 again. Like a snowball, go through the process again, see what you can attract and build upon as you go through the steps each time.
Rule No. 12 Comment to an idea originator if something they said, you tried, and share what worked, what didn't work.
Rule No. 13 You will only build a crowd once you fade into the crowd or are enveloped within one.
|Tulip: my favorite flower|
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